The July numbers point to an active but more balanced Coastal Carolinas market. According to the Coastal Carolinas Association of REALTORS®, 1,625 homes sold during July 2026, compared with 1,508 during the same month last year. The regional median sales price was $359,000, down from $365,000 one year earlier, while total monthly sales volume increased to $674 million.
What buyers should take from the numbers
More closed sales do not mean every home is moving at the same speed. Property type, condition, location, HOA costs, insurance needs, and pricing still matter. Buyers generally have more room to compare homes carefully than they did during the fastest pandemic-era market, but the best-positioned properties can still attract attention quickly.
The practical move is to get financing organized before touring seriously, then compare the complete monthly cost—not only the list price. Along the Grand Strand, that calculation may include HOA dues, flood insurance, wind coverage, and property-specific maintenance.
What sellers should take from the numbers
The increase in sales is encouraging, but the slight decline in the regional median price is a reminder that pricing cannot be based only on what a neighbor hoped to receive. Buyers can see competing inventory online, and they respond quickly when a property appears overpriced.
A strong launch still starts with current comparable sales, honest preparation, professional presentation, and a plan for the first few weeks on market. The right strategy will differ for an oceanfront condo, a newer Conway home, acreage near Loris, or a house in North Myrtle Beach.
The local details matter most
Regional totals are useful context, but Horry County is made up of many smaller markets. Condos and single-family homes can move differently, and even nearby communities can have different buyer pools. Before making a decision, narrow the data to the location and property type that actually match your move.
If you want a current market snapshot for your neighborhood—or want help interpreting what these numbers mean for a particular home—reach out for a local review. This information is general market commentary and is not a guarantee of a future sale price or market result.